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Nokia Ovi Store Content Guidelines?

Posted by Craig H on 27 May 2009

eWeek published an article yesterday quoting an unnamed “Nokia spokesperson” describing Nokia’s criteria for accepting applications into the newly launched Ovi Store:

“Every publisher is passed through a review process prior to their content proceeding through the system. Once they have been approved, a developer’s content passes through a moderation process which looks at each content item and evaluates it against our content guidelines. After each content item passes the moderation step it proceeds through our quality assurance process which runs a set of test cases on the targeted devices according to the content type.”

It’s also stated that applications must go through Symbian Signed Express Signed before being submitted.

What intrigues me are these “content guidelines”, which seems as if it might be going back to the old days of Nokia OK. I’d like to see them, but it seems you must register as an Ovi publisher before you can access the URL:

It also seems that you can’t register as an Ovi publisher unless you’re a legally constituted company with a tax ID. Yes, there is some irony here…

2 Responses to “Nokia Ovi Store Content Guidelines?”

  1. TonyN said

    Application stores (such as Ovi?) seem largely to seek “Symbian Signed” accreditation as a Quality Assurance gatekeeper, which is all well and good but it still a burden to small developers.

    The attitude of Symbian Foundation seems as disconnected from making this valuable to developers as Symban Software’s was. “Symbian Signed” is an address book of active application developers, and SF could maybe use it to run some kind of dating service?

    Symbian Software resolutely refused to do this, but by linking up mobile networks or Symbian OS licensees with developers then there could have been online application stores full of quality apps before Apple went mobile. Now it is nearly 2 years since iTunes started selling mobile software and the Symbian ecosystem is still playing catch-up, trying to gather interesting content in places it can be found by regular end users.


    • Craig H said

      Hi Tony! Yes, that’s a fair point. Application stores are certainly taking advantage of Symbian Signed to provide developer authentication and basic quality assurance and then adding their own value on top, and it’s a matter of perception whether they’re “taking advantage” in a good way or a bad way. I think there is a risk that in a relationship like this Symbian ends up been seen as the “bad cop” to Ovi’s “good cop”.

      Your dating service analogy is a good one – something like that, referred to as a “business-to-business applications catalogue”, was in Symbian Signed’s plans at launch. I’m personally surprised to discover, now you’ve reminded me, that it seems to still exist. Sad to say, I have no idea if anyone is using that today, and I doubt that many developers see it as a valuable benefit given its low profile!

      I do have hopes that the Symbian will be able to improve this though, as we are working on something that has been dubbed the “application warehouse”, which should provide much clearer benefits in terms of a route to market for application developers.

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